Why this platform exists.
SBSD was built by Tzafrir Shimony — a lecturer and consultant on positive thinking and management — after living the problem it solves.
Coaches, consultants and small business owners know they need a consistent social presence. What they don't have is the two hours a day it takes to plan, produce, caption and publish across platforms. Most start strong, post daily for two weeks, and go quiet.
SBSD grew out of the system Tzafrir built to keep his own brand publishing daily across TikTok, Instagram, Facebook and LinkedIn — preparing videos, adapting copy to each platform, learning from what the audience actually responded to. It is now offered as a service: clients give their brief and authorize their own accounts, and SBSD does the daily work for them.